Type Plus investigates the practice of combining typography with images to increase effectiveness, potency and visual impact. Today, graphic designers use type in partnership with graphic elements in ways that turbo charge meaning and impact.
Type plus image – or images – can greatly enhance typographic expression. And letterforms themselves, when redrawn, combined, distorted, or augmented with decorative embellishments, can enhance meaning and lend emotive qualities to all kinds of typographic communication.
By focusing on a host of contemporary practitioners from around the world, Type Plus creates a picture of a new dynamism in typographic expression. The era of type as a passive, semi-invisible holder of meaning is long gone.
Scope of work:
Book concept and design
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Based in London, Spin produces identities, books, marketing campaigns, motion graphics, packaging and websites. Spin’s clients are international, and range in scale from global brands to small one-person businesses in the arts, communication, broadcast, design, electronics and entertainment sectors.
Over the past twenty years we at Spin have established an international reputation for delivering clear, elegant design solutions across multiple platforms.
It is our ability to meet the increasingly complex needs of our clients with fresh, clean thinking that sets us apart. This is reflected in the broad range of sectors we work in. Recent commissions include work for clients in the arts, communication, broadcast, design, electronics and entertainment sectors. We design identities, books, marketing campaigns, motion graphics, packaging and websites. Our clients are international, and range in scale from global brands to small one-person businesses.
We value intelligent, informed creative responses and our process is supported by research, strategy development and workshops when required. This approach ensures that our response is particular to the brief we are given, and is always apposite and bespoke.