Ben Casey

There are few cycling accolades as prized and revered as the ‘Maillot Jaune’, or yellow jersey. Worn by the leader of the Tour de France since 1919, the jersey has become a symbol for the talent, hard work and dedication needed to lead the Peleton, which constantly snaps at the heels of the wearer.

The ‘Maillot Jaune’ has become a style icon as well as a sporting emblem and the Yorkshire in Yellow project celebrates this distinctive feature of the Tour’s heritage. MADE NORTH invited local, regional and international contemporary artists, designers, and creatives to design their own tribute to the ‘Maillot Jaune’ in the form of a yellow T shirt. From simple drawings or doodles, to more complex and detailed designs.

Visitors to Sheffield can see the Yorkshire in Yellow T shirts on display at the city’s Millennium Gallery from June to September 7th 2014. Yorkshire in Yellow is also part of Sheffield Design Week, a festival connecting design, craft, architecture and creativity across the city led by MADE NORTH.

Yorkshire in Yellow is a partnership between Museums Sheffield and MADE NORTH, a platform for northern designer/makers.

Designer

Ben Casey – Co-founder & Director the Chase

Ben set up The Chase in Manchester in 1986 to offer a credible, regional alternative to London’s brightest and best design consultancies. Since then, The Chase has opened offices in London and Preston and has earned an outstanding reputation for creative excellence.

Over the years Ben has been invited onto the boards and steering committees of some of the country’s most respected and influential design advisory panels. These include the British Design Council’s Design Skills Advisory Panel, the City of Manchester’s Creative Panel and the Chairmanship of the British Design & Art Director’s Club’s Education Group.

Ben has won numerous creative awards including The Grand Award for Creativity at The New York Festival of Advertising & Print and has also chaired and directed judging juries for all the major creative awards.

thechase.co.uk

 

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There are few cycling accolades as prized and revered as the ‘Maillot Jaune’, or yellow jersey. Worn by the leader of the Tour de France since 1919, the jersey has become a symbol for the talent, hard work and dedication needed to lead the Peleton, which constantly snaps at the heels of the wearer.

The ‘Maillot Jaune’ has become a style icon as well as a sporting emblem and the Yorkshire in Yellow project celebrates this distinctive feature of the Tour’s heritage. MADE NORTH invited local, regional and international contemporary artists, designers, and creatives to design their own tribute to the ‘Maillot Jaune’ in the form of a yellow T shirt. From simple drawings or doodles, to more complex and detailed designs.

Visitors to Sheffield can see the Yorkshire in Yellow T shirts on display at the city’s Millennium Gallery from June to September 7th 2014. Yorkshire in Yellow is also part of Sheffield Design Week, a festival connecting design, craft, architecture and creativity across the city led by MADE NORTH.

Yorkshire in Yellow is a partnership between Museums Sheffield and MADE NORTH, a platform for northern designer/makers.

Designer

Ben Casey – Co-founder & Director the Chase

Ben set up The Chase in Manchester in 1986 to offer a credible, regional alternative to London’s brightest and best design consultancies. Since then, The Chase has opened offices in London and Preston and has earned an outstanding reputation for creative excellence.

Over the years Ben has been invited onto the boards and steering committees of some of the country’s most respected and influential design advisory panels. These include the British Design Council’s Design Skills Advisory Panel, the City of Manchester’s Creative Panel and the Chairmanship of the British Design & Art Director’s Club’s Education Group.

Ben has won numerous creative awards including The Grand Award for Creativity at The New York Festival of Advertising & Print and has also chaired and directed judging juries for all the major creative awards.

thechase.co.uk